Breaking the rich Chinese market is still a puzzle
for most US advertising agencies, but Chicago's Monogram Group has an excellent head start.
From a unique business practice three years in the
making, President Scott Markman and his team have been engaged in the brand
development and retail distribution of Züuma — a line of dashboard mount
accessories for GPS devices and smartphones from a leading Chinese OEM
manufacturer.
Read more in this fascinating feature article in the July 26th Wall Street Journal.
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