Chicago Advertising Agencies: Hewitt Associates, one of the world’s market leaders in benefits administration, asked Jacobs Agency to help them penetrate Silicon Valley mid-market accounts and encourage recipients to meet with Hewitt for 30 minutes.
To cut through the clutter, Jacobs Agency designed a dimensional direct mail piece that spoke directly to the importance and value that these Silicon Valley organizations place on their human resources talent pool. A large source of their competitive advantage comes from the staff they employ to drive the organization’s technology innovation and business success.
As an added incentive, this
dimensional mailer delivered a human-powered cell phone charger.
The call-to-action suggested gaining an advantage by tapping the
human power that keeps business energized--beginning by meeting
with Hewitt.
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