Chicago Advertising Agencies: Mintel International Group Ltd., a leading global market intelligence provider, introduced a repositioned brand today developed by The Monogram Group.
The Chicago-based agency, with an impressive history of repositioning and differentiating brands, was assigned to unify and clarify the company's value proposition and brand messaging worldwide to mark a shift in company strategy.
Mintel has been providing critical market intelligence in the form of data, analyses and recommendations to industry for over 38 years. Spanning the globe, they serve high profile clients in key sectors such as CPG, financial services, foodservice, media, retail, education and beauty and personal care.
"We were thrilled to rebrand a company with such an expansive reach and worldwide reputation. Mintel's strength in the food and drink sector was leveraged to develop a similar look and feel across all of their service offerings. The assignment played directly to our strengths: repositioning a brand to leverage new growth opportunities," said Scott Markman, President of The Monogram Group.
After an extensive internal review, Mintel decided to streamline their products and sales strategies, emphasizing the brand hierarchy more proactively.
Once the new positioning was finalized, an identity system and message platform, a comprehensive brand manual, a library of report templates and custom photography, sales collateral and a new web site were developed. "With Monogram's creative steer we developed a logo that represents the forward-thinking market intelligence and service that our clients have come to expect. They have helped us achieve a logo of a best-in-class brand and a new visual identity which sets us apart from the competition". said Peter Haigh, CEO of Mintel.
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