Chicago Advertising Agencies News

Chicago Advertising Agencies: CBD Brings Seven On Board

Chicago Advertising Agencies: Colman Brohan Davis (CBD) has signed seven new clients across several industry sectors, including in the agency’s food/food ingredients and higher education practice areas.

Services run the full gamut from agency-of-record designation to robust integrated marketing support: research, branding and message development, media planning and buying, interactive services, creative and production for print, interactive programs and public relations.

The new clients are: AlphaGraphics, a leading printing and communications services provider. Boy Scouts of America, Grecian Delight Foods, Northeastern Illinois University, Penford Corporation and Penford Food Ingredients, Pointbridge and Ralston Foods.

Monogram Rebrands Global Market Intelligence Leader Mintel

Chicago Advertising Agencies: Mintel International Group Ltd., a leading global market intelligence provider, introduced a repositioned brand today developed by The Monogram Group.

The Chicago-based agency, with an impressive history of repositioning and differentiating brands, was assigned to unify and clarify the company's value proposition and brand messaging worldwide to mark a shift in company strategy.

Mintel has been providing critical market intelligence in the form of data, analyses and recommendations to industry for over 38 years. Spanning the globe, they serve high profile clients in key sectors such as CPG, financial services, foodservice, media, retail, education and beauty and personal care.

"We were thrilled to rebrand a company with such an expansive reach and worldwide reputation. Mintel's strength in the food and drink sector was leveraged to develop a similar look and feel across all of their service offerings. The assignment played directly to our strengths: repositioning a brand to leverage new growth opportunities," said Scott Markman, President of The Monogram Group.

After an extensive internal review, Mintel decided to streamline their products and sales strategies, emphasizing the brand hierarchy more proactively.

Once the new positioning was finalized, an identity system and message platform, a comprehensive brand manual, a library of report templates and custom photography, sales collateral and a new web site were developed. "With Monogram's creative steer we developed a logo that represents the forward-thinking market intelligence and service that our clients have come to expect. They have helped us achieve a logo of a best-in-class brand and a new visual identity which sets us apart from the competition". said Peter Haigh, CEO of Mintel.

Chicago Advertising Agencies: Century Tile Selects Monogram Group

Chicago Advertising Agencies: Century Tile, the largest retailer of tile in Chicagoland, has selected The Monogram Group as their agency of record after parting with its incumbent of 18 years.  The Chicago-based agency, with a track record of developing differentiated, compelling brands, has been chosen to infuse a dose of fresh thinking into the Century Tile brand while creating a measurable marketing program to increase sales and strengthening its awareness in the marketplace.

Century Tile is a family-owned and operated flooring business that has been serving Chicagoland for over 60 years.  The company has 12 store locations and the Midwest’s largest in-stock flooring selection.  Mention the name to any Chicagoan and you’ll get immediate name recognition.

Scott Markman, President of The Monogram Group said, “We are enthusiastic to be partnering with a well-know retailer in our region. Our strategic goals include identifying and facilitating co-promotion partnerships, and refreshing the face of Century to ultimately increase co-op marketing dollars from their vendors. Moreover, we will leverage their long-standing city heritage and existing brand identity to increase sales and brand recognition of an already well-respected company.”

The Monogram Group has substantial experience in repositioning specialty retail brands with large-scale operations and a strong reputation among their peers. Elaine Carlson of Century Tile said, “Monogram clearly stood out among our considerations for a new agency.  Their innate strength lies in their ability to impact sales and marketing among different messaging platforms. After a long three-month selection process, their impressive creative work and past experience rose above the rest.”