Chicago Advertising Agencies: Century Tile, the largest retailer of tile in Chicagoland, has selected The Monogram Group as their agency of record after parting with its incumbent of 18 years. The Chicago-based agency, with a track record of developing differentiated, compelling brands, has been chosen to infuse a dose of fresh thinking into the Century Tile brand while creating a measurable marketing program to increase sales and strengthening its awareness in the marketplace.
Century Tile is a family-owned and operated flooring business that has been serving Chicagoland for over 60 years. The company has 12 store locations and the Midwest’s largest in-stock flooring selection. Mention the name to any Chicagoan and you’ll get immediate name recognition.
Scott Markman, President of The Monogram Group said, “We are enthusiastic to be partnering with a well-know retailer in our region. Our strategic goals include identifying and facilitating co-promotion partnerships, and refreshing the face of Century to ultimately increase co-op marketing dollars from their vendors. Moreover, we will leverage their long-standing city heritage and existing brand identity to increase sales and brand recognition of an already well-respected company.”
The Monogram Group has substantial experience in repositioning specialty retail brands with large-scale operations and a strong reputation among their peers. Elaine Carlson of Century Tile said, “Monogram clearly stood out among our considerations for a new agency. Their innate strength lies in their ability to impact sales and marketing among different messaging platforms. After a long three-month selection process, their impressive creative work and past experience rose above the rest.”
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