Chicago Advertising Agencies News

Chicago Advertising Agencies: Mother Winter Selects Monogram Group to Brand Snowflake

Chicago Advertising Agencies: Mother Winter, the venerable high priestess of all things cold, has selected The Monogram Group as her branding agency. The Chicago-based agency has been given responsibility for repositioning the snowflake, as the Maiden of Chill seeks to leverage the snowflake’s history as a go-to image for winter events and corporate logos. Her objective is to enter the sun-drenched Florida market to achieve widespread image placement and attract a larger client base. click here to view the work

The snowflake has cornered the market in cold weather imagery for several decades. Big success stories like the 2002 Salt Lake City Winter Olympics logo and its omnipresence in winter tire campaigns caused the brand to become almost complacent in recent years. Now facing serious competitive threats from global warming and the ever-so-cute Frosty the Snowman, the snowflake’s market share and longevity have come into question.

“When I watched ‘An Inconvenient Truth’, I was blown away,” said Mother Winter. “I thought…Mr. Gore, thank you for the wake up call. The snowflake brand had been my cornerstone product for years. Sure, Frosty‘s been dominating the youth demographic recently, but this global warming thing, no one saw it coming.”

Scott Markman, President of The Monogram Group said, “We’re ready for the incredible challenge of illustrating the uniqueness of a beloved brand in a winterless market. We are taking traditional cold weather imagery and hanging it out to dry– so to speak. Our innovative approach will expand the brand’s reach beyond its wintery roots and deliver a message that is all about unexpected fun. Focusing on Miami’s South Beach area, a provocative billboard and print ad campaign will be developed. The snowflake will be part of the new “it” crowd for the young, hip and sexy.”
click here to view the work

Markman sums up the agency’s strategy in these words: “Any brand can have unique features. Any brand can be sexy. But can any brand be a snowflake?”

Celebrating its 20th year in business, Monogram is an advertising agency that specializes in boldly repositioning brands. Their clients are typically middle-market companies or divisions of the Fortune 500 confronting high stakes competitive threats or high potential growth opportunities (mythical goddesses always welcome). With offices in Chicago and Charlotte, North Carolina, its clients include Chicago Symphony Orchestra, Euro-PRO, Eli Lilly, Fiskars, Life Fitness, GE Antares Capital and Closet Works.

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Chicago Advertising Agencies: Jacobs Agency Baking For Turano

Chicago Advertising Agencies: Jacobs Agency is has introduced the fall campaign for Turano Baking Company. Family-owned for three generations, Turano Baking provides the best of authentic European breads and rolls to the Chicagoland area.

Jacobs Agency is part of the Chicago Advertising Agencies network, a division of American Advertising Agencies.

To boost sales during the key holiday selling season, Jacobs Agency  developed an integrated outdoor and radio campaign to target Turano’s top female demographic. Throughout November, the advertising will appear on local radio stations, CTA and Metra transit, and outdoor boards in proximity to Chicago area grocery retailers.

The messaging of the campaign lends romance to the origin of the brand and its place in Chicago history. Both outdoor and radio showcase the appetite appeal of Turano’s high-quality products, accurately portraying Turano as the premium choice in bread.

Chicago Advertising Agencies: Monogram Group Rebrands Famous Law Firm

Chicago Advertising Agencies:The Monogram Group has been selected by Stone and Associates LLC, a highly respected criminal defense law firm located in Waukegan, Illinois, as its branding agency.

The Monogram Group will be responsible for repositioning the Stone and Associates LLC brand, as the firm seeks to leverage its history of handling high profile cases and garnering extensive press coverage to achieve widespread name recognition and attract a more lucrative client base.

The Chicago Advertising Agencies network lists The Monogram Group as one of the top advertising agencies in Chicago.

Stone and Associates has defended some of the most notorious cases in its time including the Lipstick Killer (Bill Heirens), Hutchie Moore, Rolando Cruz and Paul Spano. In fact, the firm's reputation is so strong that they have been retained by judges, lawyers and police officers on numerous occasions. Jed Stone, founding principal, has been cited on many popular and respected media outlets as a criminal defense expert such as 20/20, Sam Donaldson, Bill Kurtis, MSNBC, WBBM Radio, NY Times, LA Times, Unsolved Mysteries, and ABC/Primetime.

The Monogram Group is developing a message platform, brandmark and visual identity, web site and print collateral for Stone to bring create a consistent, integrated approach to marketing the firm to prospects and referral sources. Scott Markman, Monogram's President, said, "Jed came to us wanting a different approach for expanding an already successful law firm. We will be developing ground-breaking work for a client who is giving us the freedom to go in an exciting direction. They are a great firm able to generate growth beyond what they ever thought possible."

Celebrating its 20th year in business, Monogram is an advertising agency that specializes in boldly repositioning brands. Their clients are typically middle-market companies or divisions of the Fortune 500 confronting high stakes competitive threats or high potential growth opportunities. With offices in Chicago and Charlotte, North Carolina, its clients include Baker & McKenzie, Chicago Symphony Orchestra, Eli Lilly, GE Antares Capital, Life Fitness, The Chicago Council on Global Affairs, The Union League Club and Winston & Strawn.

Chicago Ad Agencies: Ungar Group Cooking With Keefer's Restaurant

Chicago Advertising Agencies:  According to the Ungar Group, their client, Keefer's Restaurant is becoming a singular sensation in Chicago.

While steakhouses continue to expand, Keefer's has preferred to remained "solo," focusing all their attention to their guests at one location. 

“In our new marketing campaign, our goal was to set apart the unique characteristics of Keefer’s with a look as distinctive as their customer philosophy, so we decided to shoot the commercial in one continuous take.”  said Tom Ungar, Creative Director.

Chicago Ad Agencies: Jacobs One Of Fastest Growing Companies

Chicago Advertising Agencies:  Inc.magazine named Jacobs Agency  as one of the top fastest-growing private companies in the United States.

The Jacobs Agency is part of the American Ad Agencies  Network and is listed on the Chicago Advertising Agencies  directory.

This honor places Jacobs Agency among the ranks of Microsoft, Under Armor and Jamba Juice. Inc. caters to business owners and CEOs with the latest advice and information on how to start, run and grow a successful enterprise.

Inc. 5000 recognized Jacobs Agency  for its impressive annual revenue and growth since 2005. “We’re a dynamic boutique agency in a flailing economy. It’s a feat just to be successful, let alone nationally recognized for it,” explained Tom Jacobs, President. “I’m thrilled with what we’ve accomplished, and have only the highest hopes for the future.”

Along with the ranking, Jacobs Agency  has been invited to attend the 2009 Inc. 500|5000 Conference & Awards Ceremony this fall in Washington, D.C

ChicagoLandAdAgencies.com: 10 Years Of Connecting Clients To Agencies

Chicago Advertising Agencies: For ten years, ChicagoLandAdAgencies.com has been connecting corporations with some of the best advertising agencies in Chicago. The agencies on the ChicagoLandAdAgencies.com directory have been selected because they "get it." They understand what it takes to increase sales.

So, why don't you see any of the brand name shops listed? Simply because they felt they "know it all" and didn't realize the importance of the Internet for visibility. And as a result, they're still playing catch-up.

More Chicago Advertising Agencies Getting New Business

Chicago Advertising Agencies: Business seems to be rebounding as more agencies in the Chicago Advertising Agencies network are getting qualified new business leads from the site.

Chicago Advertising Agencies: Looking For A New Chicago Ad Agency?

Chicago Advertising Agencies: For over 8 years, Chicago Advertising Agencies new business directory has been the number one destination for Chicago corporations looking to do a discreet search for a new marketing advertising agency in Chicago.

This concept, part of the American Advertising Agencies Network, has been developed for corporations that want to grow their business.

ChicagoLandAdAgencies.com has become the largest online generator of new business leads for advertising agencies in Chicago, resulting in millions of dollars in new business revenues for the participating agencies. For corporations in Chicago, this is a successful approach to finding the best agency possible that's going to increase your sales and profits.

Visit  the complete and exclusive directory of the top advertising agencies in Chicago.