Top news from the best advertising agencies in Chicago that specialize in increasing your sales,
as approved by the American Advertising Agencies Network.
Monogram Group's Scott Markman breaks down the results of his company's latest study to find that Americans are increasingly open to buying Chinese brands. Agency president Scott Markman is advising Chinese marketers to make the jump into the U.S. market now.
Why the U.S. Marketplace Is Prime for Chinese Products
http://e.ccialerts.com/a/hBOjhJgAHJQfmB730PGNsfla$y0/clck214
Monogram Group is part of the Chicago Advertising Agencies network.
Posted by Joel Cohen on 10/11/2011 at 06:30 AM | Permalink | Comments (0) | TrackBack (0)
Here are the agencies listed on Chicago Advertising Agencies network that are top rated to increase your company's profits:
Posted by Joel Cohen on 01/21/2011 at 08:41 PM | Permalink | Comments (0) | TrackBack (0)
Chicago Advertising Agencies: Rosen & Brichta has just launched their agency's new advertising & marketing website, asking visitors to think about the marketing challenges they face today. Central to the new website is a carousel displaying a number of difficult challenges R&B clients have served up to the agency in recent history, and how Rosen & Brichta has risen to the challenge of each client need.
Rosen Brichta is part of the Chicago Advertising Agencies network.
“All clients today have challenges that must be overcome,” says agency CEO Jerry Rosen. “Here, we’ve created a place where you can cycle through a number of challenges and see how we have helped clients not only meet them, but rise above them.”
“The challenges we put in the carousel are the challenges we hear about from clients and prospects almost every day,” says Creative Chief Bill Brichta. We made our website super simple, and focused on the struggles clients and marketers are having every day. That’s when clients call us. Not when things are good, but when they feel some sort of pain.”
R&B Web Designer chief Eric Nardo says, “We wanted to create an environment where we’re focusing much more on the client and the client experience than simply talking about ourselves. Our challenge was to find a way to connect to the client in a very different manner.”
The new website is also built on a self-administrated platform where anyone at the agency can add content at will. That way, the site will stay up to the minute, reflecting new work and new thinking R&B does for each client each and every day.
“This site shows how powerful insight and integrated thinking can be on the part of our clients,” says Business Development head Meg Wheaton. “It clearly shows how our use of strategy, smart ideas, digital and traditional media can really help our clients.”
Posted by Joel Cohen on 10/17/2010 at 08:30 PM | Permalink | Comments (0) | TrackBack (0)
Chicago Advertising Agencies: Graphic Design USA, a leading publication covering the latest news, trends, products and individuals in the design community, has honored Jacobs Agency with four American Graphic Design Awards. For nearly five decades Graphic Design USA has honored outstanding work across all media. The 2010 Awards attracted more than 8,000 entries in more than 20 categories.
“We are proud to be recognized by Graphic Design USA for a second year in a row,” said Flora Caputo, Jacobs Agency Executive Creative Director. “It’s recognition like this that makes our team collaboration, smart ideas and creative solutions even more meaningful for us and for our clients!” In 2009, Jacobs Agency received three awards in the categories of Direct Mail & Direct Response as well as Publication Design.
Posted by Joel Cohen on 10/14/2010 at 09:40 PM | Permalink | Comments (0) | TrackBack (0)
Posted by Joel Cohen on 08/30/2010 at 09:43 PM | Permalink | Comments (0) | TrackBack (0)
Breaking the rich Chinese market is still a puzzle
for most US advertising agencies, but Chicago's Monogram Group has an excellent head start.
From a unique business practice three years in the
making, President Scott Markman and his team have been engaged in the brand
development and retail distribution of Züuma — a line of dashboard mount
accessories for GPS devices and smartphones from a leading Chinese OEM
manufacturer.
Read more in this fascinating feature article in the July 26th Wall Street Journal.
Posted by Joel Cohen on 08/18/2010 at 03:58 PM | Permalink | Comments (0) | TrackBack (0)
Chicago Advertising Agencies: Hewitt Associates, one of the world’s market leaders in benefits administration, asked Jacobs Agency to help them penetrate Silicon Valley mid-market accounts and encourage recipients to meet with Hewitt for 30 minutes.
To cut through the clutter, Jacobs Agency designed a dimensional direct mail piece that spoke directly to the importance and value that these Silicon Valley organizations place on their human resources talent pool. A large source of their competitive advantage comes from the staff they employ to drive the organization’s technology innovation and business success.
As an added incentive, this
dimensional mailer delivered a human-powered cell phone charger.
The call-to-action suggested gaining an advantage by tapping the
human power that keeps business energized--beginning by meeting
with Hewitt.
Posted by Joel Cohen on 05/28/2010 at 12:41 PM | Permalink | Comments (0) | TrackBack (0)
Chicago Advertising Agencies: Colman Brohan Davis (CBD) has signed seven new clients across several industry sectors, including in the agency’s food/food ingredients and higher education practice areas.
Services run the full gamut from agency-of-record designation to robust integrated marketing support: research, branding and message development, media planning and buying, interactive services, creative and production for print, interactive programs and public relations.
The new clients are: AlphaGraphics, a leading printing and communications services provider. Boy Scouts of America, Grecian Delight Foods, Northeastern Illinois University, Penford Corporation and Penford Food Ingredients, Pointbridge and Ralston Foods.
Posted by Joel Cohen on 03/23/2010 at 12:11 PM | Permalink | Comments (0) | TrackBack (0)
Chicago Advertising Agencies: Mintel International Group Ltd., a leading global market intelligence provider, introduced a repositioned brand today developed by The Monogram Group.
The Chicago-based agency, with an impressive history of repositioning and differentiating brands, was assigned to unify and clarify the company's value proposition and brand messaging worldwide to mark a shift in company strategy.
Mintel has been providing critical market intelligence in the form of data, analyses and recommendations to industry for over 38 years. Spanning the globe, they serve high profile clients in key sectors such as CPG, financial services, foodservice, media, retail, education and beauty and personal care.
"We were thrilled to rebrand a company with such an expansive reach and worldwide reputation. Mintel's strength in the food and drink sector was leveraged to develop a similar look and feel across all of their service offerings. The assignment played directly to our strengths: repositioning a brand to leverage new growth opportunities," said Scott Markman, President of The Monogram Group.
After an extensive internal review, Mintel decided to streamline their products and sales strategies, emphasizing the brand hierarchy more proactively.
Once the new positioning was finalized, an identity system and message platform, a comprehensive brand manual, a library of report templates and custom photography, sales collateral and a new web site were developed. "With Monogram's creative steer we developed a logo that represents the forward-thinking market intelligence and service that our clients have come to expect. They have helped us achieve a logo of a best-in-class brand and a new visual identity which sets us apart from the competition". said Peter Haigh, CEO of Mintel.
Posted by Joel Cohen on 03/19/2010 at 06:55 AM | Permalink | Comments (0) | TrackBack (0)
Chicago Advertising Agencies: Century Tile, the largest retailer of tile in Chicagoland, has selected The Monogram Group as their agency of record after parting with its incumbent of 18 years. The Chicago-based agency, with a track record of developing differentiated, compelling brands, has been chosen to infuse a dose of fresh thinking into the Century Tile brand while creating a measurable marketing program to increase sales and strengthening its awareness in the marketplace.
Century Tile is a family-owned and operated flooring business that has been serving Chicagoland for over 60 years. The company has 12 store locations and the Midwest’s largest in-stock flooring selection. Mention the name to any Chicagoan and you’ll get immediate name recognition.
Scott Markman, President of The Monogram Group said, “We are enthusiastic to be partnering with a well-know retailer in our region. Our strategic goals include identifying and facilitating co-promotion partnerships, and refreshing the face of Century to ultimately increase co-op marketing dollars from their vendors. Moreover, we will leverage their long-standing city heritage and existing brand identity to increase sales and brand recognition of an already well-respected company.”
The Monogram Group has substantial experience in repositioning specialty retail brands with large-scale operations and a strong reputation among their peers. Elaine Carlson of Century Tile said, “Monogram clearly stood out among our considerations for a new agency. Their innate strength lies in their ability to impact sales and marketing among different messaging platforms. After a long three-month selection process, their impressive creative work and past experience rose above the rest.”
Posted by Joel Cohen on 03/11/2010 at 05:30 PM | Permalink | Comments (0) | TrackBack (0)
